Freshly Rebrand 2021
Freshly is a subscription meal service delivering fully prepared, ready-to-eat meals directly to customers. As Design Director of Marketing, I oversee a team of designers and copywriters. Together we develop marketing assets that deliver performance-driven creative while also pushing to elevate our design and ensure customer loyalty.
For our recent rebrand project, I led design-based A/B and user testing to help us better understand our customers. From testing meal-tray colors on our paid social channels to various promo layouts in email, we analyzed metrics of our creative deliverables to ensure our work also met the needs of our high-level strategy and business goals.
Collection of emails for prospecting customers with promotional offers and weekly meal launches
New Years Offer Direct Mailer: Sent to prospective customers with New Year’s Promotional offer - Designer: Angela Kim, Copywriter: Christian Villodas
Illustrated cards for Spring Energy Hack campaign, used on Freshly blog and social platforms to promote wellness tips. Role: Illustrator // Copywriter: Brad Cabral
Animation: Zac Mathre
Booklet created to share with internal employees to better understand Freshly’s nutrition and food philosophy. Copywriter: Jack Ball-Smith
Freshly + Nestle Donation to Meals on Wheels: Instagram stories
