Freshly

Freshly is a subscription meal service delivering fully prepared, ready-to-eat meals directly to customers. As Design Manager (and Senior Designer before that), I developed and established the design system for our homegrown look and feel while managing a team of designers and freelancers.

During my first 3 years at Freshly, I art directed and coordinated biweekly photoshoots to produce all visual assets needed to launch a new weekly meal and market them throughout our digital and offline channels. I led planning from production to asset distribution, including storyboarding, propping, and interdepartmental project management for shoot and meal-related design assets.

Meal launch & Marketing photoshoots

Photography used to support all marketing assets and on-site meal card imagery.
Role: Art Director & Designer // Copywriter: Linda Segatto // Food Stylist: Monica Pierini // Photographer: Peter Bagi

New Meal Announcement emails
Role: Art Director & Designer // Copywriter: Linda Segatto // Food Stylist: Laura Kinsey Dolph // Photographer: Peter Bagi

Photographer: Maria Midoes // Food Stylist: Laura Kinsey Dolph

Refreshed blog:
Summer campaign: Hacks for Freshly meals

Meal Madness Campaign:
Series to increase user engagement and vote which meals customers would enjoy on the menu.

Freshly’s first out-of-home campaign was launched as a test on Chicago El trains. As a new company with low national brand awareness, our objective was to both educate future customers about Freshly’s unique value props and highlight our colorful design and voice aesthetic with eye-catching, engaging ads via full train takeovers.
Copywriter: Linda Segatto

FreshlyFinds:
The purpose of FreshlyFinds was to create a curated box that provides easy access to better-for-you products to meet a variety of needs across nutrition, health, and wellness. The ask was to brand FreshlyFinds logo and marketing assets, elevating the perception of product value with nutritionist-selected goodies to help live healthier life.
Role: Design Lead // Art Director & Photoshoot Coordinator: Nina Caldas // Copywriter: Linda Segatto