Boathouse Cruises

 
 
 
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Boathouse Cruises is a special cruise line for Spirit of Boston and Spirit of New York, hosted on Fridays with unlimited guest access for a full evening of dockside fun and casual departures. This project required developing branding for the entire cruise event, from logo to menu design, and all marketing assets, on and offline. This brand was an extension of Entertainment Cruises, leaning into their younger customer base of 20- to 30-year-old working professionals.

 
 

Outdoor deck branding

Role: Lead Designer // Copywriter: Grace Rojek

Role: Lead Designer // Copywriter: Grace Rojek

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Promotional postcard given to guests walking on Navy Pier

Promotional postcard given to guests walking on Navy Pier

 
Design & Layout, BrandingJanie de Guzman